How advertising informs to our benefit

Well, I think that writer's viewpoint on advertisement is partly true. Yes, I do think that through advertisements, we are able to gain some very useful information. Advertisements serve the purpose of giving details and packaging a product such that the viewer will be attracted to the product and maybe, try it. Advertisements usually don't give us the details in full, if viewers are interested in the product, by curiosity, it will led them to do more research into it. Through this, the viewers get to know the product even better. This plays a veryimportant role in promoting a product.

It is true that we as viewers get information at no extra cost. When we watch TV, surf the internet or look at signs along the road, it doesn't cost us anything, well, except the electricity and energy where necessary. In fact, sometimes we'll be able to gain a lot of extra knowledge from advertisements. For example, through a advertisement for milk powder, you'll know that DHA helps the development of the brain and etc. However, if the advertisement is able to convince you to try the products, through paying for the product, you are indirectly paying for the advertisement.

Switch on your TV, sometimes, you'll be able to see competing advertisements that's promoting a product of a different brand. Through this competitive nature of advertisements, the manufacturer of the products will definitely try to better than the other. This often leads to them lower the price of their product and improving the quality of their product. Knowing this, the other competing brand will also do the same. In the end, this benefits the consumer as we can try the product at a lower price and a better quality.

However, viewers need to be more careful with health products or something for consuming. Advertisements will try not to cover the harmful side effects of consuming the health product, as this would obviously stop the viewer from trying the product. If a viewer doesn't know about the effect and in the end, got harmed by it, this will require responsibility from the manufacturer, and sometimes the advertiser too. One very obvious example will involves slimming pills. The advertisements that we see doesn't include everything that we should know, and to profit from it, the advertisers will not let us know.

Advertising is a very hard job because you'll always face the problem of integrity and honesty. Integrity, in my view point, is the most important thing in doing business. If you're unable to gain people's trust, no matter what kind of product you have, people will not try it. However, do remember that integrity is something that you should have, not have it because you know that your customers would want it.

If I were to be the creative director of a company, I would definitely try my best to provide truths and show the bad points, however, not highlighting them. The viewers will be able to know the harmful effects of my product if they pay attention to my advertisement, and I'll likely be able to gain their trust for providing two sides of the picture to them.Although we might not be able to profit much from other brands, but at least we have integrity and I'm sure that customers will know who to trust in the long run.